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Être Cecile Sets Pop Up Shop at East London’s Modern Society

GOING EAST: The contemporary label Être Cecile will be taking over Modern Society this Friday, setting up a one-day pop-up shop in the East London concept store.

The brand, which is the brainchild of retail consultants Yasmin Sewell, Kyle Robinson and Jemma Dyas, will mark the launch of its pre-fall collection with the pop-up, which is drawing inspiration from the Rio de Janeiro Olympics.

The label’s playful T-shirts and sweatshirts are printed with logos such as “Rapide” and “No 1” and paired with denim skirts and loose trousers made to resemble tracksuit bottoms. Prices ranges from 65 pounds, or $85, for a T-shirt to 110 pounds, or $144, for a sweatshirt.

In keeping with the collection’s sporty mood, the theme of the pop-up is “Fashion’s Summer of Sport.” It will celebrate all things related to Rio and the Olympics through the décor, while candy floss and cocktails inspired by the Brazilian capital will be on offer at the store’s bar.

“The brand has been a success at the store, so it felt natural to host an all Cecile pop-up,” said Modern Society’s founder Nazifa Movsoumova.

The brand said it embarked on the partnership because of Modern Society’s edit of fashion and lifestyle brands, from Solid and Striped swimwear to Pamela Love jewelry and home accessories brand Skultuna.

“Stepping into Modern Society feels like you’ve become part of a lifestyle. It’s a nonchalant, curated but fun experience that works for the Cecile girl,” said Kyle Robinson. “We wanted to offer our Cecile girls the perfect destination to hang out, socialize and shop our Olympics-inspired pre-fall collection.”

 

wwd.com

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