Three of the Best New London Boutiques
As the mayhem of Christmas descends upon us, we explore three new independent shops that offer a unique change of pace to globalised high-street stores (and excellent gifts)
There are few things more festive than a successful day of Christmas shopping, laden with presents for your loved ones. Or, at least, there’s something siginificantly more human about it than receiving a bulk Amazon delivery. Fortunately – just in time for us to fill our stockings – three new shops have opened in London offering a diverse array of covetable gifts. In honour of the season, we reveal our favourite facets of each…
Modern Society: 33 Redchurch St, London, E2 7DJ
The history: The newest addition to Shoreditch’s ever-expanding plethora of independent boutiques, Modern Society’s eclectic range of fashion staples mixed with antique trinkets was set up by Nazifa Movsoumova, following years of pop-ups held around London. With brands like Isa Arfen sitting alongside carefully selected Scandinavian homewares and hand-crafted Japanese ceramics, wreath-making classes with Grace & Thorn and a mini-coffee shop where you can relax post-purchase, it is a haven of festivity and a treasure trove for gift-hunters.
The decor: Once Movsoumova secured her lease on the space, she completely refurbished it, turning the double-decker store into the perfect combination of mid-century eclecticism with modernity. The new incarnation of 33 Redchurch Street teams chequered floors and antique chandeliers with antiques found at Kempton Park, and everything in store – from the re-upholstered vintage chairs to the artworks on the wall (which includes the likes of George Byrne) – is available to purchase, so you needn’t go home envious and empty-handed (but instead, can try and fit an armchair under the tree).
The standout stocking filler: TheExperimental Cocktail Club book – your friends and family will thank you.